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Valeria’s background in researching and targeting hard-to-reach and non-traditional audiences informs her approach to strategy for a wide range of clients.
Valeria has previously worked as the project lead for the 2020 Census Communications Campaign. Valeria managed qualitative sessions in this role to develop messaging to resonate with non-white and hard-to-reach audiences.
Valeria graduated from American University, earning a bachelor’s in international studies and a Masters of Public Policy focusing on strategic communication.
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