BOLD BY THE NUMBERS: 2025 EDITION

As 2026 begins, we are pleased to reflect on some projects and clients successes from 2025.

In 2025, the Bold Decision team conducted more than 26,000 interviews across all fifty states as well as focused projects in 15 states. Using methodologies custom tailored for specific needs, our team leveraged quantitative and qualitative methods such as live telephone polling, online and text-to-web surveying, focus groups, in-depth interviews, and advanced predictive modeling.

Throughout the year, Bold Decision conducted critical research for blue-chip political, corporate, government, and non-profit clients on some of their most important challenges.

On the electoral front, our projects ranged from tactical measurement and messaging in high-profile municipal and statewide contests to significant strategic efforts leading into the 2026 midterm election.

On the public affairs and advocacy front, we conducted a variety of messaging and strategy projects across many different realms: from innovative tech companies focused on safety, to unions and membership organizations seeking to understand the populations they serve, and to non-profits promoting health equity.

As we kick off this new year, we share our continued thanks to our clients, colleagues, partners, and friends for allowing us to guide them to make bold decisions on their most challenging issues.